Silver ADDY

Local toy store website


Robin Hood Play Center is a children’s toy store that has a h6 local base but needed to cultivate an online presence in order to educate people about its products and philosophy.


The store has a primarily upper-middle class audience, necessitating the need to cater to a certain type of parent and subsequently removing any clutter from the design to create an expensive quality to the site.


The solution was to create an open and responsive layout that easily moves and adapts to mobile devices, with tablet users specifically in mind. A character was designed to give the site a youthful edge, but kept simple and wistful to match classic characters the target audience might favor, such as old-style Winnie the Pooh and so on.