Silver ADDY


Local toy store website

Overview:

Robin Hood Play Center is a children’s toy store that has a h6 local base but needed to cultivate an online presence in order to educate people about its products and philosophy.

Challenge:

The store has a primarily upper-middle class audience, necessitating the need to cater to a certain type of parent and subsequently removing any clutter from the design to create an expensive quality to the site.

Solution:

The solution was to create an open and responsive layout that easily moves and adapts to mobile devices, with tablet users specifically in mind. A character was designed to give the site a youthful edge, but kept simple and wistful to match classic characters the target audience might favor, such as old-style Winnie the Pooh and so on.