Silver ADDY

Rebranding and wayfinding system


The Florida Mall, located in Orlando, Florida, is one of the biggest malls in the United States and gets visitors around from around the globe. The current logo and wayfinding systems are disjointed, outdated and need unity and clarity brought to them.


The mall’s current wayfinding system is maze-like, disorganized and dated, necessitating a redesign that is still Florida-sensible, but modern and easy to navigate.


The Florida Mall logo was designed to facilitate a relaxed, yet edgy vibe and intends to become a timeless statement that flows seamlessly with the location. The signs are clean and bold, focusing on bright colors with straightforward text that aligns with the directional instructions.