Bedsider: Valentine’s Day ’16

The National Campaign to Prevent Teen & Unplanned Pregnancy

Role  Art Director
Agency SJ&P, Nectar
Feb 2016

This is video-based campaign used Bedsider’s social channels to turn clichéd Valentine’s Day themes into something the audience could claim ownership over—and by extension, their reproductive health.

The goal of the campaign was to utilize Valentine’s Day as a way to drive engagement across Bedsider’s social channels.

During a two-week flight, this campaign surpassed the estimated numbers of impressions by 28%. Additionally, it reached over 10 million, while engaging 8 million. Upwards of 5 million video views were completed, and the items were shared and repinned 60.5K times.

The campaign won several ADDY® Awards in 2017 for Social Media, Online/Interactive Branded Content & Entertainment, and Branded Content & Entertainment Campaign.


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