#MakeSomeLove 2016

#MakeSomeLove 2016

Client  Bedsider, The Campaign to Prevent Unplanned Pregnancy

Agency — St. John & Partners, Nectar

Role — Art Director, Visual Designer

Deliverables — Research and development, 3 videos for social sharing (Facebook, Instagram), 3 static social ads (Facebook, Instagram), 3 Pinterest ads

Date — February 2016

Silver ADDY logo

The goal of the campaign was to utilize Valentine’s Day as a way to drive engagement across Bedsider’s social channels.

During a two-week flight, this campaign surpassed the estimated numbers of impressions by 28%. Additionally, it reached over 10 million, while engaging 8 million. Upwards of 5 million video views were completed, and the items were shared and repinned 60.5K times.

The campaign won several ADDY® Awards in 2017 for Social Media, Online/Interactive Branded Content & Entertainment, and Branded Content & Entertainment Campaign.

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