#MakeSomeLove 2016
Client — Bedsider, The Campaign to Prevent Unplanned Pregnancy
Agency — St. John & Partners, Nectar
Role — Art Director, Visual Designer
Deliverables — Research and development, 3 videos for social sharing (Facebook, Instagram), 3 static social ads (Facebook, Instagram), 3 Pinterest ads
Date — February 2016
The goal of the campaign was to utilize Valentine's Day as a way to drive engagement across Bedsider’s social channels.
During a two-week flight, this campaign surpassed the estimated numbers of impressions by 28%. Additionally, it reached over 10 million, while engaging 8 million. Upwards of 5 million video views were completed, and the items were shared and repinned 60.5K times.
The campaign won several ADDY® Awards in 2017 for Social Media, Online/Interactive Branded Content & Entertainment, and Branded Content & Entertainment Campaign.
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