Ready for More hero

TABS: Ready for More?

Ready for More?

Client  The Association of Boarding Schools (TABS)

Agency — St. John & Partners

Role — Lead Experience Designer (UXD), Art Director

Deliverables — Research, branding and brand guidelines, digital ads and promotional videos (art directed), information architecture, wireframes (led), mood boards, design comps, motion graphics/interactions, development/QA (oversaw)

Date — October 2017


TABS logo

Ready for More homepage

Ready for More why boarding school desktop

Ready for More school finder desktop

Ready for More school finder compare desktop

I created many illustrations for this site, both animated and static.

Client praise:

The strategic and creative thinking has been so impressive. The hard work and long days did not go unnoticed and is much appreciated. The passion for the initiative has been infectious. The sense of teamwork around embracing the challenge(s) of the project has been inspiring.

Below, see select portions from the process.

The mood board set the tone for the whole brand.

School profile page from wireframe to comp to live.


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