Project: Logos 10 packaging brand design
Year: 2022
Role: Art Director
Media: Digital
With: Faithlife (Logos)

The project begins by defining and exploring themes. One of its main aims is to create branding that feels fresh and modern while drawing inspiration from past designs (versions 9, 8, etc.).

Moodboard

A key theme that emerges is "going back to the basics/essentials." Bold shapes and vibrant colors take center stage, creating a strong visual identity.

Refined Comps

As the designs develop, a structured yet flexible system takes shape. Each package design is unique but follows a cohesive framework. The number "10" is subtly woven throughout, with overlapping and intersecting shapes adding depth and movement.

Design Evolution

The final design pays homage to earlier versions while standing out with its own distinct look and feel.

Final Designs

The final designs are dynamic, embracing the ideas of building blocks, customization, and a distinct user experience.