April 3, 2025No Comments

5 Design Lessons to Help You Tackle Uncertainty

Over the years, I’ve picked up lessons that have reshaped how I work as a designer—some from experience, some from mentors, and some from trial and error. These five insights have made my work better, my process smoother, and my mindset stronger—especially when things feel uncertain.

1. Start somewhere, even if it’s bad.

Sometimes, just getting started feels impossible. It’s not just the blank page—it’s the endless questions. What size should it be? How many pages? Is a page even the right format? The uncertainty can be paralyzing. But the best way to break through that freeze is to put something down—anything. Type a few words, drop in some shapes, make a mess. Even if it looks terrible, it’s no longer a blank page. Once there’s something on the canvas, you’re no longer stuck. You’re in motion—and that’s what matters.

moodboard

A moodboard is a great way to gather ideas and spot emerging patterns.

2. Recognize that "the problem" isn’t always the problem.

In a drawing class, I struggled to get the shading on a nose just right. When my professor looked at it, she pointed out that the issue wasn’t with the nose at all—it was with the lips. I had been so focused on fixing the wrong thing that I lost sight of the bigger picture. That lesson has stuck with me as a designer. When something in a design isn’t working, I step back and look at what’s around it. Sometimes, the fix is a simple visual adjustment; other times, it calls for a deeper conversation about strategy, audience, or overall direction.

Pablo Picasso's Bust of a Woman (Dora Maar)—isn't quite what I was drawing when I learned this lesson, but it might as well have been.

3. Don't be afraid to start over.

Most people are familiar with the sunk cost fallacy—the tendency to stick with something just because of the time and effort already invested, even when it’s not working. I've often found myself in the middle of a project and realized the only way forward is to start fresh. Recognizing when to let go is a valuable skill, but it’s not always easy. However, starting over doesn’t mean starting from scratch. Every attempt adds to your experience, shaping better decisions and stronger designs moving forward.

Starting fresh or even duplicating the file and branching off is sometimes the best thing for the project.

4. Do your research, then trust your instincts.

Unknowns can be uncomfortable, but the best way to tackle them is through research. Dive in—cast a wide net, explore deeply, and gather as much information as possible within a set time. Don’t get stuck trying to be perfect; just absorb what you can. A well-researched project strikes the right balance between knowledge and intuition. When your instincts are backed by solid data, decision-making becomes both confident and informed.

Informed intuition feels a lot like the computer work on Severance (Apple TV)—"the work is mysterious and important."

5. Forget perfection—focus on what’s needed.

It’s easy to chase an ideal outcome, but perfection isn’t a real goal—it’s unattainable. Instead, focus on what’s right for the project. You can create something beautiful, but if it doesn’t serve its purpose, its value is lost. Success isn’t about perfection; it’s about making something that works. A mentor once told me to aim for what’s appropriate rather than what’s perfect, and that mindset shift has helped me recalibrate and refocus time and time again.

Figuring out what's going to serve the end goal will help so much. Photo by Danae Paparis on Unsplash

Design isn’t about getting everything right the first time—it’s about refining, reworking, and trusting the process. These lessons have helped me navigate uncertainty, make better decisions, and create stronger work. If they resonate with you, I hope they help you do the same.

If you'd like to learn more about my design approach or explore how these lessons could apply to your projects, feel free to connect with me on LinkedIn. Let’s share insights and grow together!

April 2, 2025No Comments

Driving Inclusion: How My Resume Shaped My Accessibility Perspective

After an era of exclusively freelancing, I’m job searching for a more permanent situation.

It turns out my “perfectly” designed resume sucks — according to the bots who “read” it before shuttling it through to real people.

The robots, when they read my pretty resume.

There are systems called ATS — applicant tracking systems — that process resumes for 99% of Fortune 500 companies (Jobscan, 2019). They process many resumes and look for information key to the applicable job.

Unfortunately, this means it’s not looking for a beautiful design but precise information.

Although my former resume may have looked pleasing to human eyes, it’s not serving its functional purpose.

If my design isn’t accessible to the system, it might as well not exist. It’ll be discarded and never reach its desired audience.

It hit me this morning that there is a clear parallel between designing for function and digital accessibility.

Digital accessibility means removing barriers to digital media (websites, tools, etc.) so people with disabilities can interact with content (Digital Accessibility, Georgetown Law, 2023)

Everyone should have equal access to the web.

Essentially, it’s creating equity in digital spaces.

Getting used to “sacrificing” beauty for functionality can be frustrating until it becomes clear that functionality is the foundation of good design.

It’s like cutting into a beautifully decorated cake to find out it was frosted styrofoam.

Fun fact: a decorated styrofoam cake is called a “dummy cake” and can serve a purpose. Just not the purpose of getting in my belly ☹️

Accessible design can look good. After I wrestle it into submission, my resume will look good, too.

The important thing is letting go of the idea that accessibility ruins design. It often strengthens and improves it by making things more accessible and precise for everyone.

I’m excited to connect with like-minded professionals who value both beauty and usability in design. Let’s chat! Find me on LinkedIn.

April 1, 2025No Comments

Pricing Pages are Complicated—Here’s What I’ve Learned

A few years ago, I was deep in the trenches of redesigning a series of pricing pages. My company operated on a SaaS subscription model, and we needed a fresh approach to our pricing structure. It quickly became clear that designing a pricing page isn’t just about making something look good—it’s about making something work. There’s no one-size-fits-all best practice, and that can make the process challenging. But when you create a design that functions well and truly serves the user, it’s incredibly satisfying.

pricing page example

This is one of the designs I was working on at the time.

Content Comes First

You can design a page to perfection, but if the content itself is confusing, no amount of good UI will fix it. Pricing pages often involve complex information, and if it’s not clearly structured from the start, the design can only do so much. Stay in close communication with the people handling pricing strategy, and don’t be afraid to flag unclear areas. If you’re struggling to make sense of something, chances are the user will, too. That said, as a designer, your role is to present the information as clearly and concisely as possible.

The New York Times only has one pricing tier, but it covers all the necessary information.

Hierarchy Is Essential

Typography, spacing, and visual emphasis play a huge role in guiding users through a pricing page. If a user can’t quickly find or understand key details, they might move forward without fully grasping what they’re signing up for. The challenge is that if everything looks important, nothing stands out. The key is to identify the most critical elements—pricing tiers, plan differences, and calls to action—and make sure they’re visually prioritized without overwhelming the user.

Adobe's pricing seems simple enough, but some of their content — like what "annual, billed monthly" means — can easily get skipped over by the user.

Keep It Simple (Even When It’s Tempting Not To)

At one point, I got fixated on using a slider for price selection. I knew from research that sliders often create usability issues, but I saw others using them and thought it would be more engaging than a standard dropdown. However, the feedback was all over the place—some people liked it, others found it frustrating. That inconsistency was a red flag. When I revisited my research, it confirmed what I already suspected: I wasn’t keeping it simple. The mixed feedback came from the fact that people were interpreting the interaction in different ways. In the end, I scrapped the slider and went for a clearer solution.

Figma's pricing page 2025

Figma has a very detailed pricing page. Are they keeping it simple? How could they improve?

Prioritize Essential Information

Pricing pages can easily become overwhelming, especially if they try to answer every possible question upfront. The key is to show the most important information first—what the user needs to make a decision—without cluttering the page with too many details. Additional information should be available, but it shouldn’t compete for attention.

Grammarly's pricing page

Grammarly sticks to the most important information first, while still incorporating details.

No One Has It 100% Figured Out

It’s always helpful to see what others are doing in the same space, but don’t assume that any one company has the perfect approach. Pricing pages evolve constantly—I’ve seen them change overnight. Everyone is trying to find the best way to communicate value while making the purchasing process seamless. Keep an eye on trends, but trust your research and instincts.

Netflix changes its pricing pages fairly often, and it prioritizes a lot of different information.

Let’s Connect

I’d love to hear your thoughts—what challenges have you faced when designing or working with pricing pages? Have you come across any particularly great (or frustrating) examples? Let’s chat! Feel free to connect with me on LinkedIn drop a comment below.